What is a 360° virtual tour?

A 360° virtual tour is an immersive experience that allows you to navigate and explore a real space as if you were physically there. Unlike traditional photographs, 360° images capture absolutely everything around you: above, below, left, right, forwards and backwards, with no blind spots.

These images are captured using specialised cameras that take multiple shots simultaneously, which are then automatically stitched together to create a perfect, seamless visual sphere.

A virtual tour is therefore a composition of several 360° photos linked together, allowing you to navigate freely, look in all directions, and move from one room to another to discover a flat, a restaurant, a landscape, or any space as if you were actually present there.

Klapty virtual tours also include interactive elements that enrich the experience: movement hotspots for navigating between scenes, information points for displaying text, images, videos, or links, and many other features that turn a simple tour into a complete and engaging experience. Plus, you can create your first virtual tour completely free of charge.

Updated on: 20/07/2026